Wayfinding signs are an essential part of any environmental business design, but they have much more value than just as a directional tool. When used effectively, custom wayfinding signs in Toronto are also an effective way to attract new customers. Keep reading to learn how your indoor and outdoor directional signs can help boost your audience and turn them into customers.
Wayfinding Signs Can Cultivate a Strong First Impression
Customers first see your outdoor signage when they approach your business. As they enter your building, the second thing they’ll see is your indoor wayfinding signs. This means your signage is the very first instance of branding your clients’ encounter, so you want to make it a positive one.
If your signage is ineffective, their first impression will be confusion and frustration. You want to create a brand experience associated with accessibility. Your signage plays a significant role in this.
Directional Signs Can Encourage Customers to Stay Longer
A customer struggling to find something within a building has one goal: to get what they need and get out of this frustrating situation.
On the other side of the coin, wayfinding signs that make navigation easy create happy customers who are likely to stay and browse a little longer. This is especially true if your signs are hung within a retail space or an entertainment venue.
The longer customers stay at your business, the more likely they will spend. Positive experiences encourage purchases; negative experiences encourage an early exit. Make it simple for customers with accessible signage and you can reap the benefits.
Create New Pathways for Clients with Wayfinding Signs in Toronto
Along that same line of thought, attractive custom wayfinding signs are an excellent way to encourage impulse buyers to find new products to purchase. Most visitors or customers enter a space to purchase a handful of specific goods, but along the way, they select more items that catch their eye.
This is the well-known marketing strategy of large department stores such as Target. When wayfinding signs are used effectively, they help spark new ideas and directions for customers. For instance, dynamic signage can encourage customers who only need the basics to add to a holiday section where they purchase goods they had no intention of even looking at five minutes ago.
Cultivate Customer Retention
To survive, most businesses need a mixture of repeat and return customers. Nowadays, almost everything can be found online, so as a physical business, you need to encourage customers to take the time to walk into your physical shop. Strong marketing and a positive experience are how you can make that happen.
Clear wayfinding signs encourage customers to return, which in turn will help boost your bottom line. In addition, customers who had a great experience at your store are more likely to recommend your store to their friends, creating a ripple effect. Is it time to rebrand or update your wayfinding signs? Contact Toronto Custom Signs today to learn more.
