Outdoor Advertising Signs – Why Consider Channel Letters?

Custom Channel Letter Signage for Business

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Are you looking for outdoor signs that will help you grow brand awareness and drive sales? Storefront signs are the cornerstone of your signage. The ones that you invest in can help you improve your business’s growth. But which sign should you go for – channel letter, raceway, dimensional letter, or hanging?

If you’re looking for an eye-catching sign that’ll make your business stand out, channel letters are tough to beat. Here are four reasons why you should consider custom channel letters to maximize your advertising potential.

Get Noticed in Toronto.

Channel Letter signs are a more expensive option than other building signs, however, the quality of these signs makes all the difference in the effect of your business. These individually cut letters look distinctive, which gives your store an upscale appearance.

Don’t Settle for Standard.

You already know how difficult it is to make your business stand out, whether on the street, in ads, or on social media. Though standard entrance signs like signboards and lightboxes can be customized with your name, you can’t really personalize them much.

With personalized LED channel letter signs, you can truly bring your vision to life. Incorporate your logo as an illuminated shape, dazzle potential customers with lighting, and just make your sign unmissable.

Make sure you work with a full-service sign company in Toronto. Not every ‘sign shop’ will offer a complete range of customization options.

Maximizing Value, Not Maximizing Cost.

Remember how we said custom channel letters are a little more expensive than other signs? It’s true. What’s also true is that they can deliver much greater ROI for your business.

When nearly 8 in 10 consumers are influenced by a business’s sign, should you be settling for low-quality signage that costs you a business? No! The same FedEx survey found 68% of people make a favorable purchase decision based on the quality of the business’s sign.

Get your design right and install your signs strategically so you can watch how your sign can pay for itself.

Don’t Inflate Your Energy Bills.

Business owners often ask us, “Why shouldn’t I just go for the cheapest sign?” Well, it’s a pretty simple answer – if you pay less, you’ll get less. Yes, your sign may still have lighting, but you’re probably stuck with old-fashioned incandescent bulbs or CFL lighting. While the upfront cost may be low, the recurring expense can be huge.

High-quality LED channel letter signs to use light-emitting diodes-the latest lighting technology. LEDs use up to 90% less energy than traditional bulbs and can last up to 15 times longer.

That means you don’t have to burn a hole through your budget just to advertise your business 24/7.

Attractive Designs, Conversion-Focused Signs.

At Toronto Custom Signs, we’re big believers that a sign needs to be eye-catching and sales-focused. Talk to us about channel letters for your Toronto business and how our team can maximize your advertising potential.

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Choosing the correct outdoor sign is critical to the success of your business, regardless of location. When selecting outside signage, numerous elements must be considered,