Are you looking for an effective way to improve your advertising without breaking your budget, especially in high-traffic areas? The answer may be literally right outside your door: outdoor signs should never go overlooked when it comes to branding your business. The right sign in the right location can be exactly what potential customers need to take action, especially in busy locations where businesses may be worried about standing out from the crowd.
Our Toronto custom outdoor sign company works with businesses that need signage just like this. Let’s take a look at why these outdoor signs can make such a difference.
Making Sure Your Business is Always Visible
The first role of an outdoor sign is to let people know where your business is. If you work with customers or partners (suppliers, etc.) in any capacity at your business, it’s important to identify your location with a clear sign. That becomes even more important if your business is in a location with multiple other organizations, and you need to make it clear exactly where you are.
Highlighting Your Logo
An outdoor sign is also an opportunity to help your sign embrace your logo for extra branding power. A brand’s logo should be ubiquitous – used on websites, social media posts, emails, newsletters, invoices, and more. It helps customers immediately recognize and remember a business. Some business logos are ideal for outdoor signs and can help reinforce this connection even further simply by using the logo itself as a sign.
That’s not as easy with other logos, but we can still work with branding teams to make sure a new outdoor sign embraces the same colors and styles of the logo, so it’s still easy to associate.
Fixing Past Placement Problems
Sometimes signs don’t work because they are hidden, too small, or not visible in the dark, etc. A new outdoor sign is an excellent way to fix these issues with the new placement, better lighting, and other solutions that will help the sign do its job. Sometimes a simple change in font or material can make a sign much more visible!
Adding More Information
Does your sign need a little more to help customers identify it? Maybe extra information like exactly what services you offer, your hours of operation, or other things that can help customers make the right decision? A new or additional sign is a great opportunity to add these things as well.
Solving Problems with the Weather
Older signs can struggle with the elements. Over time, they can collect mildew, lose color, or become damaged by storms, especially if they are made of poor materials. New outdoor signs can address these problems, allowing the business to pick signs designed to resist the weather. Our outdoor sign company can make recommendations if you’ve had trouble with signs in the past, including vinyl signs for marketing campaigns during inclement weather and outdoor signs that will last for years. Sometimes a simple change in design can help lower the risk of damage or mildew, and the right materials can help resist fading over time.
If you’re looking for outdoor signs in Toronto, take a look at the assortment of signs we offer and what could work with your latest advertising plans. When you’re ready for the details, you can request a quote to get more accurate numbers to work with.