Whether your business is new or well-established in the industry for years, having bold, distinctive signage changes the game. Signs are an essential component of every business, and with so many options available, selecting the best one is critical.
LED signs are a type of signage that is gaining popularity among businesses of all sizes and industries. They are an effective way to establish your business and distinguish yourself from your competition. Custom LED signs are also a viable alternative to neon signage; they produce the same vibrant, eye-catching features as fluorescent lighting, but in a cost-effective and energy-efficient way.
When conceptualizing LED signage, the first step is to decide what design you want to use to represent your business. Our team at Toronto Custom Signs will assist you by utilizing the most effective signage techniques and optimizing your marketing. In this blog, we will discuss what you need to know when choosing LED signs for your business.
THINGS TO CONSIDER FOR YOUR LED NEON SIGNS
· VIEWING RANGE
The viewing distance is the most significant aspect of LED signage. If your sign’s goal is to be seen from great distances by individuals traveling by vehicle or train, you will need a large character size to make it readable. Allow at least two inches of character height for every 100 feet of viewing distance. A full-color sign with visual support, such as pictures or videos, may require a larger size to have a greater impression on the viewer.
· TRAFFIC PATTERNS
The traffic patterns of your installation location must be considered for LED signage. If your sign is located in areas of high traffic, such as shopping malls or hospitals, you can use a smaller size with greater quality.
· ADVERTISEMENT MEDIA
The type of material used impacts the size of the LED box. For example, if you would prefer to solely use a scrolling text LED display, you can choose the minimum character height; however, if you wish to have a full-color LED sign, you must make it larger. This provides more area for image, background, and other moving objects on your digital LED signage.
· RESOLUTION AND PIXEL PITCH
Pixel pitch is the spacing between pixels measured from center to center. The greater the resolution, the shorter the pixel pitch. The viewing distance is the most important component in determining pixel pitch. P6 LED modules (6mm pitch) are a typical resolution for regular indoor LED signs with image and video capability. If you decide to optimize LED on print signs, the pixel resolution may be different; with the help of our sign specialists, your signage will be clear, impactful, and visible.
· DEFINE YOUR BUDGET AND ROI OBJECTIVES
As with any investment, you must evaluate your budget and desired return on investment (ROI). While LED signs are more expensive than traditional signage, their endurance and efficacy frequently result in a larger ROI over time. Defining your budget and ROI targets ahead of time will assist in finding a sign that will achieve your financial and marketing objectives.
· INSTALLATION PROCESS
Determining where and how your LED signs will be mounted is a critical stage of the signage process. The installation procedure can be influenced by many factors, such as location, sign size, and local restrictions. In most circumstances, professional installation is required to guarantee that the sign is erected securely and accurately.
TORONTO’S MOST RELIABLE LED SIGN MAKERS
If you haven’t looked at LED signage for your Toronto business yet, now is the time. Beat your competition with the help of Toronto Custom Signs! We are a full-service sign company that creates stunning signs for all types of businesses. Our experienced team recognizes the significance of impactful signage, which is why we collaborate closely with our clients to accurately portray their businesses. Contact us today to set up a free consultation with one of our custom-lit sign experts!
